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This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool blondes and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a combination of Hyaluronic Acid and Edelweiss flower, the formula instanly boosts blonde luminosity while intensely nourishing the fiber.

How to 

Allergy alert test before use. Wear suitable gloves. Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly. We recommend you to alternate with Bain Lumière on a weekly or as a second shampoo for a deeper and hydrating cleanse.


Aqua / Water , Sodium Laureth Sulfate ,Coco,Betaine , Sodium Chloride , Glycol Distearate , Cocamide, Mipa , Dimethicone , Citric Acid , Sodium Benzoate , Sodium, Hydroxide , Hexylene Glycol , Ci 60730 / Acid Violet 43 , Salicylic, Acid , Carbomer , Limonene , Guar HydroxypropyltrimoniumChloride , Hydroxypropyltrimonium Hydrolyzed Wheat, Protein , Magnesium Acetate , Glycerin , Sodium Hyaluronate, Tocopherol , Aspartic Acid , Glycine , Arginine , Glutamic, Acid , Phenoxyethanol , Leontopodium Alpinum Flower/Leaf, Extract , Fumaric Acid , Malva Sylvestris Flower Extract /Mallow Flower Extract , Potassium Sorbate , Parfum /Fragrance. C224442/1.