With Chroma Crème shampoo, colour correct & care like a pro. Chroma Crème is a range of colour neutralizing cream shampoos that provide instant colour correction tailored to all hair colours with intense care. As purple neutralizes yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes. Purple Chroma Crème instantly neutralizes all unwanted yellow reflects for a superior colour correction and care. Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris colour Labs and Haircare Labs. Together, they have developed an exclusive technology combining professional tailored dyes to neutralize unwanted warm reflects, now in our most caring formula. Use Purple Chroma Crème in alteration with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes. Want to try Chroma Crème to neutralize your unwanted yellow undertones? Check our exclusive colour correction filter on Style My Hair. ** Hairdressers' feedbacks. ***Instrumental test.