JOICO Blonde Life Brightening Shampoo 1000ml

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Shampoo that cleanses, nourishes and illuminates. It is designed specifically for bleached, double-processed, and high-lift blondes.

Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulphates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

How to 

Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.


Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.