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KERASTASE - GENESIS HOMME
- Gently purifies & re-energises the scalp with a cooling sensation & a clean feeling- 89% of men agree that hair feels deeply cleansed*- 88% of men agree that hair feels soft*
*Consumer test. 59 men using Bain de Force Quotidien with self-perceived hair thinning
The new Genesis Homme is our first dual action anti-fall haircare range for men:
FOR WEAKENED HAIR PRONE TO THINNING!
The dual action anti-fall haircare range works to reduce hair-fall due to breakage, up to 85%* whilst adding more fibre strength* & volume to the hair**.
*Instrumental test after 1 application, measured as combing breakage on sensitised hair after application of bain de masse vs classic shampoo
**Instrumental test, after application of bain de masse
Bain de Force Quotidien benefits:
- Gently purifies & re-energises the scalp with a cooling sensation & a clean feeling
- 89% of men agree that hair feels deeply cleansed*
- 88% of men agree that hair feels soft*
*Consumer test. 59 men using bain de force quotidien with self-perceived hair thinning
WHO IS IT FOR? The new Genesis Homme range targets men with weakened hair, prone to thinning
How to use the Bain de Force Quotidien:
Step 1: Work the Bain de force Quotidien through wet hair.
Step 2: Rince thoroughly & towel dry.
Step 3: In case of contact with eyes, rinse them immediately and thoroughly.