KERASTASE - CHROMA ABSOLU
- Hair is 96% stronger*, with reduced porosity to help retain color for longer
- Hair looks healthier and after 6 weeks, 92% of colour intensity is preserved**
- Color is enhanced with 70% more brilliant shine*
Chroma Absolu brings breakthrough innovation to the luxury colour care market. With a complete team of experts, stylists, and scientists, Kerastase uncovers formulas to target challenges that damaged, color-treated hair clients face.
The range, formulated with ultra-caring acids, addresses the 3 main challenges that color care users face: porosity and breakage, & color instability and dullness. The innovative formulas provide 90% more strength***, 74% more shine****. After 6 weeks, 92% color intensity is preserved**.
How it works? By decoding the 3 layers of damage of color treated hair, Chroma Absolu uses its innovative new technology, featuring ultra-caring acids and Centella Asiatica, to target the different types of color induced damage to help revive the hair.
Bain Chroma Respect
-Intense nourishment for a softer fiber with reduced porosity to help retain color for longer
- Hair looks healthier and after 6 weeks, up to 92% of colour intensity is preserved.** Who is it for?
Chroma Absolu is for all consumers with color-treated hair who need to address a multitude of hair issues. Chroma Absolu helps to address the need for stronger, shiny and dull colored hair.
THE COLOR CHEATER: Dark brunettes prone to oxidation and unwanted undertones
THE LONG-TIME USER: Permanent root covering leaving hair frizzy, dull and with a rough texture
THE SERIAL COLORER: Bleaching and intense coloring pigments leaving hair dry, porous and prone to breakage
* Instrumental test. Soin Acide and Serum vs classic shampoo with sensitised hair
**Instrumental test. 21 applications of Bain and Soin Acide vs first day of colour
***Instrumental test. Bain Riche and Mask vs classic shampoo with sensitised hair
**** Instrumental test. Compared to before treatment with Bain
Step 1: Apply to shampooed and towel-dried mid-lengths and ends until saturated. Apply 1 dose if fine hair, or two 2 doses if thick or long hair.
Step 2: Massage on the lengths for 1-2 minutes until the liquid texture transforms into a white cream.
Step 3: Rinse thoroughly. Avoid irritated skin or eye areas.
ALCOHOL DENAT, PROPYLENE GLYCOL, AQUA / WATER / EAU, CAPRYLIC/CAPRIC TRIGLYCERIDE, MYRISTYL ALCOHOL, CETEARYL ALCOHOL, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM METHOSULFATE, PARFUM / FRAGRANCE, LACTIC ACID, PEG-14 DIMETHICONE, PPG-10 METHYL GLUCOSE ETHER, DI-C12-13 ALKYL MALATE, TOCOPHEROL, TARTARIC ACID, LINALOOL, LIMONENE, GERANIOL, CENTELLA ASIATICA EXTRACT, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE.