METAL DETOX ANTI-METAL CLEANSING CREAM SHAMPOO 300ML
L'OREAL PROFESSIONNEL - SERIE EXPERT
How many times a day do you hear your clients complaining of the negative effects their water has on their hair: dryness, breakage, dullness of colour and lack of shine?
Backed by 7 years of research and 7 patents*, L’Oréal scientists worked hand in hand with hairdressers around the world to create Metal Detox. Research found that copper metals absorbed into the hair can cause a higher risk of breakage and unpredictable colour results during the colouring service.
Metal Detox is a haircare innovation powered by Glicoamine. The patented technology helps to neutralize (de-activate) these excess copper metals in the hair, helping to prevent them from interfering with the colouring process. This award-winning shampoo is the second step in our Metal Detox service which can be used on your client’s hair after the Metal Detox Pre-Treatment Spray and then followed by the mask for the best results. This shampoo was awarded best shampoo for coloured hair in the Cosmopolitan Beauty Awards 2021.
This sulphate-free shampoo has a luxurious foaming texture and citrus scent.
*Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.
*Combing test. Pre-treatment, shampoo and masque vs classic shampoo on bleached hair
Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Use weekly in alteration with your daily shampoo.
Follow with the Metal Detox mask for the best results for your client.
For clients at home: use once a week in alternation with their regular daily Serie Expert shampoo.