Hair lightening can weaken strands. The strengthening formula of Pureology Platinum blonde conditioner counteracts this by fortifying fragile hair and maximizing color retention.
Perfect 4 Platinum's breakthrough strengthening technology with protein-rich keravis-nature's most powerful anti-breakage hair fortifier-provides internal and external strengthening. Chamomile, lemon and coriander extracts soften, clarify to increase brightness, and nourish to magnify shine, while exclusive AntiFade Complex® protects color vibrancy. An even further luxurious experience consumes the senses with the signature aromatherapy blend of pear, peony and vanilla.